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讲座:Socially Responsible Newsvendor

发布者:人力资源办公室    发布时间:2021-04-29

题 目:Socially Responsible Newsvendor

嘉 宾:肖勇波  教授     清华大学经济管理学院

主持人:何滔滔  助理教授  上海交通大学安泰经济与管理学院

时 间:2021年5月26日(周三)14:00-15:30

地 点:上海交通大学徐汇校区 安泰楼A303室

内容简介:

We consider a socially responsible firm who concerns its profit as well as consumer surplus, following the preference of the government as a sharesholder or pro-social executives. Specifically, we study the decisions faced by a risk-neutral newsvendor whose objective is modeled as a weighted average of the expected profit and consumer surplus, with the weight on the consumer surplus referred to as the Corporate Social Responsibility (CSR) level. Our model includes the pure profit-maximizing and non-profit firms as two extreme cases. We study the firm's optimal inventory decision in the base model and the optimal joint price and inventory decisions in an extension. Our results show that the government as a shareholder (or socially conscious executives) faces less resistance from the firm (or the shareholders) to impose a lower CSR level, with which it enjoys more significant improvement in boosting consumer surplus at the cost of a marginal profit loss by the firm. This implies that a little CSR can go a long way. Moreover, we show that the undertaking of CSR can help the newsvendor to mitigate the mismatch cost induced by demand uncertainty, especially for those who face high demand variability and low critical ratio of the product. Finally, our numerical results based on an influenza vaccine, Afluria Quadrivalent, demonstrate that a CSR level of 10% enables firms to improve consumer surplus by 17.8% (of the maximum improvement) only at the expense of a profit loss of 1.2% (of the maximum loss) for a typical demand's coefficient of variation level of 0.4.  

演讲人简介:

  肖勇波,2000年获清华大学管理信息系统学士学位,2006年获清华大学管理科学与工程硕士和博士学位,2006.1~2008.7清华大学经济管理学院应用经济学博士后,2008年8月加入清华大学经济管理学院管理科学与工程系,2011年12月晋升为副教授,2014年10月获得长聘,2018年12月晋升为正教授。主要研究方向包括运营与供应链管理、定价与收益管理。担任国际学术期刊《Journal of Systems Science and Systems Engineering》的Managing Editor;是教育部长江学者青年学者(2015)、国家自然科学基金优秀青年基金(2012)和中国管理学青年奖(2014)的获得者。目前担任清华大学经济管理学院管理科学与工程系的博士项目协调人。 

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