讲座：Buy it Now or Later, or Not: Loss Aversion in Advance Purchasing
题 目：Buy it Now or Later, or Not: Loss Aversion in Advance Purchasing
嘉 宾：林森然 助理教授 西南财经大学中国行为经济与行为金融研究中心
主持人：林熙之 助理教授 上海交通大学安泰经济与管理学院
地 点：上海交通大学 徐汇校区安泰楼A511室
This paper studies the advance-purchase problem when a consumer has reference-dependent preferences in the form of Koszegi and Rabin (2009) in which planning affects reference formation. When the consumer exhibits plan revisability, loss aversion increases the price at which she is willing to pre-purchase. This implies that loss aversion can lead to risk-seeking. Moreover, I endogenize the seller's price-commitment behavior in the advance-purchase problem. The result shows that the seller commits to his spot price even if he is not obliged to, which was treated as given in previous literature.
Senran Lin specializes in Psychological Game Theory and Experimental Economics. He is currently an Assistant Professor at the China Center for Behavioral Economics and Finance (CCBEF) of Southwestern University of Economics and Fincance (SWUFE). He received his PhD in Economics from University of Arizona, and prior to that he was at Stony Brook University and ShanDong University.