The main research fields of the faculty include strategic marketing, consumer behavior, brandstrategy, and new media marketing.In the past five years (2015-2019), the faculty has presided over 11 projects of the NationalNatural Science Foundation of China (NSFC), including 1 key project and 1 Outstanding YouthFund project, 4 other provincial and ministerial projects, and 16 horizontal projects. 116 academicpapers have been published in domestic and foreign journals, including 31 SCI/SSCI papers and84 CSSCI papers. Nearly 23 textbooks and works have been compiled, which have produced agood academic reputation and social influence. The faculty’s research results are published in topinternational journals such as Journal of Consumer Research, Journal of Marketing Research,Marketing Science, Strategic Management Journal, Psychological Science, and Journal ofInternational Business Studies. The Department pays attention to the close connection betweentheory and practice, and its papers and research reports have been reprinted or shared byPeople's Daily, Guang Ming Daily, Xinhua Digest, and other media. 

The scientific research achievements of the faculty include one 1st prize and one 3rd prize ofExcellent Achievements in Humanities & Social Science by Ministry of Education, one 1st prizeand one 2nd prize of the Provincial & Ministerial Humanities & Social Science Award and oneOutstanding Achievement Award in Philosophy and Social Science in Shanghai.

The industry research that the faculty focuses on and participates in include equipmentmanufacturing, food, luxury goods, industrial Internet, culture & tourism, new retail, etc. We focuson frontier fields and established the Luxury Goods Research Center and AI & MarketingResearch Center. In the past five years, the faculty has cooperated with Shanghai Bureau ofQuality and Technical Supervision, China Eastern Airlines, Shanghai Exhibition Center, FordMotor, and other companies, and won 16 horizontal projects.