On June 30, 2016, Best World obtained a direct selling license from the Ministry of Commerce of China, becoming the first Singaporean company to obtain a direct selling license from China. Best World was founded in 1990 by Fan Wenmei, a famous Singaporean female entrepreneur. After 26 years of development, the company has established branches in 11 countries and regions in Asia.

In 2015, Fan Wenmei participated in the ASEAN Chinese Business CEO Advanced Seminar (Phase 4) organized by Antai College of Economics & Management, Shanghai Jiao Tong University in Singapore. She hopes to gain an in-depth understanding of the Chinese market at a well-known business school in China and explore ways to enter the Chinese market.

There is no doubt that Fan Wenmei's goal has been achieved. In addition, she has pioneered a new model for Singaporean companies to enter the Chinese market. This article will mainly talk about Fan Wenmei's successful career and the help of Antai College in her career.

Fan Wenmei’s career overview

Fan Weimei, the founder of Best World, graduated from the History Department of Nanyang University in 1975 with a bachelor’s degree. Her extraordinary journey to entrepreneurial success began 40 years ago with her passion for direct selling. Fan Weimei has accumulated expertise in direct selling and business management during her career. On the other hand, she continued her studies and earned an MBA.

As Group Managing Director, Fan Weimei is responsible for overseeing and leading the management and business development of the company. Her expertise in direct selling and visionary strategic thinking has greatly scaled Best World from a homegrown business into an established Asian enterprise.

In addition, Fan Weimei puts huge efforts into driving the company’s vision and plan for global expansion. In 2014, Best World acquired Hangzhou Quanjin Pharmaceutical Co., Ltd., which strengthened the company’s ability to apply for a direct sales license and solved the problem of localization of products in the future. On June 30, 2016, Best World successfully obtained the direct selling license issued by the Ministry of Commerce of China.

Over the years, Fan Weimei has received numerous entrepreneurial awards and various recognitions from various regions. Here are two examples:

1. In 2014, Fan Weimei was awarded the Public Service Medal (PBM) at the 2014 National Day Awards Ceremony.

2. In 2018, Fan Weimei was appointed as Co-Chairman of SPBA China Committee which spearheaded the launch of SPBA Lianhe Zaobao Prestige Brand in Shanghai, China.

Fan Wenmei and Antai College

“Choosing an excellent Chinese business school like Antai College of Economics & Management, Shanghai Jiao Tong University is the best way to learn about China.”

On January 6, 2015, at the opening ceremony of the ASEAN Chinese Entrepreneurs CEO Advanced Seminar (Phase 4) held in Singapore, Fan Wenmei delivered a wonderful speech as a freshman representative. With the course deepening and the development of modules such as study tours and visits to well-known companies, Fan Wenmei realized that her choice was correct.

“I think the teachers of this course are carefully selected. They talk about business cases and have both practical experience and a solid theoretical foundation.”

For example, in the study tour organized by Antai College for Singapore students, Fan Wenmei visited well-known enterprises such as Alibaba headquarters to learn about the development of Chinese e-commerce and service industries from multiple perspectives.

The in-depth analysis of the current Chinese economy in the class and the inspection of Chinese enterprises deeply influenced Fan Wenmei's judgment on the Chinese market. As a result, she quickly developed a development strategy that differed from markets such as Singapore.

Fan Wenmei believes that her greatest gain from Antai College is not only knowledge but also future business and technology development trends, as well as the latest business information. In addition, Fan Wenmei said that for entrepreneurs, a good school reputation and alumni resources are also rare treasures.

“I have studied in some famous universities in the United States and China. Now I have the opportunity to become an alumnus of Antai College of Economics & Management, Shanghai Jiao Tong University. I am very honored and proud.”