研究兴趣：
人工智能、共享经济、电子商务、智慧医疗、互联网金融、社交媒体
论文发表：
1. Yi Ding, Moksh Matta, Ram Gopal, and Haifeng Xu*, “Ruckus in the Rentals, Seeking New Arrangements: Investigating and Mitigating the Impact of Home-Sharing Property Use on Urban Noise”, MIS Quarterly (UTD 24, FT 50, ABS 4*), forthcoming
2. Luqun Xie, Yi Ding, Jiatao Li, Haifeng Xu*, “Prosocial Motivation and Lending to the Poor: Evidence from an International Crowdfunding Platform”, Journal of International Business Studies (UTD 24, FT 50, ABS 4*), forthcoming
3. Haifeng Xu, Yi Ding*, Cheng Zhang, and Bernard C. Y. Tan, “Too Official to Be Effective: An Empirical Examination of Unofficial Information Channel and Continued Use of Retracted Articles”, Research Policy (FT 50, ABS 4*), 2023, 52(7)
4. Haifeng Xu*, Tuan Q. Phan, and Bernard C.Y. Tan, “Why are People Addicted to SNS? Understanding the Role of SNS Characteristics in the Formation of SNS Addiction”, Journal of the Association for Information Systems (ABS 4*), 2022, 23(3), 806-837.
5. Jiaoyang Li, Lingxiao Zhou, Yi Zhan, Haifeng Xu, Cheng Zhang*, Fei Shan, and Lei liu, “How does the AI-based Image-assist Technique Help Physicians in Diagnosis of Pulmonary Adenocarcinoma? A Random Controlled Experiment of Multi-Center Physicians in China”, Journal of the American Medical Informatics Association, 2022, 29(12), 2041-2049.
6. Fei Wang, Haifeng Xu*, Ronglin Hou, and Zhen Zhu, “Designing Marketing Content for Social Commerce to Drive Consumer Purchase Behaviors: A Perspective from Speech Act Theory”, Journal of Retailing and Customer Services, 2023, 70, 103156.
科研项目：
上海市浦江人才计划C类, 基于大数据的电子商务直播带货研究, 2021-2024, 15万元, 主持
