2025-03-21 ESCP Professor Michael Haenlein Delivered a Lecture at Antai
On the afternoon of March 18, 2025, Professor Michael Haenlein, a renowned marketing scholar, delivered an engaging lecture, The Long River of Knowledge: How Business Research Creates Enduring Influence at Antai, invited by its journal, Journal of Management Analytics (JMA).Professor Haenlein, currently a professor in marketing at ESCP Business School, serves as the President-Elect Designate of the Academic Council of the American Marketing Association (AMA), the Vice President of Publ
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