题　目：Turning Invisible

嘉　宾：王胤 助理教授 新加坡管理大学

主持人：李烁 助理教授 上海交通大学安泰经济与管理学院

时　间：2025年04月16日（周三）14:00-15:30

地　点：上海交通大学 徐汇校区安泰楼A503室

内容简介:

This study examines how firms adjust their advertising spending in response to corporate incidents. We observe that firms on average cut advertising spending immediately following corporate incidents. These reductions are more pronounced for environmental and social incidents. This analysis provides evidence on how firms strategically mitigate negative perceptions.

演讲人简介：

Dr. Yin Wang is an Assistant Professor of Accounting at Singapore Management University (SMU). He earned his PhD in Management Science (Accounting) from HEC Paris and was a Visiting Scholar at the University of Michigan's Ross School of Business.

Dr. Wang's research has been published in The Accounting Review, with broad interests spanning disclosure and its real effects, advertising spill-over effects in capital markets, financial intermediaries, common ownership, ESG disclosure, insider trading, earnings management, regulation, and corporate governance. He has received multiple AAA FARS Midyear Meeting Excellence in Reviewing Award and has been invited to serve as a referee for several academic conferences and journals. Actively involved in SMU’s doctoral programs, Dr. Wang co-supervises PhD students and DBA candidates.

欢迎广大师生参加！