题　目：Right-to-Repair and Product Design: Economic and Environmental Implications

嘉　宾：姜宝军 教授 Washington University in St. Louis

主持人：才凤艳 教授 上海交通大学安泰经济与管理学院

时　间：2025年7月18日（周五）10:00-11:30

地　点：上海交通大学 徐汇校区 安泰经济与管理学院A303

内容简介:

High electronic repair costs are often driven by manufacturers’ use of integrated designs that bundle components, limiting repairability and encouraging replacement. In response, Right-to-Repair (RTR) regulations have emerged globally, aiming to reduce repair costs, enhance consumer rights, and promote sustainability by mandating access to repair parts and information. We develop a game-theoretic model to examine how RTR affects manufacturers’ product design and pricing strategies, as well as its broader economic and environmental outcomes. We find that without RTR, modular design is optimal only when component costs are low and failure probabilities are either low or high. When costs are high, modular design is more profitable. However, under RTR, modular design becomes strictly optimal across all conditions due to its repair efficiency and the regulatory price commitment effect. While RTR increases manufacturer profits, its impact on consumer surplus, social welfare, and repair rates is mixed. RTR may reduce consumer surplus and social welfare when it affects only pricing—particularly under moderate failure probabilities. Additionally, RTR can unintentionally lower repair rates when component costs and failure probabilities are both high, as it may induce some consumers not to repair under dual-component failure.

演讲人简介： 

Baojun Jiang is a professor of marketing at the Olin Business School at Washington University in St. Louis. He received an M.S. in physics and an M.S. in electrical engineering from Stanford University, an M.B.A. from the University of Texas at Austin, and an M.S. and Ph.D. in information systems from Carnegie Mellon University. His current research interests include platform-based business models, competitive strategy, behavioral economics, the sharing economy, and marketing-operations interface. His research has been published in top-tier journals such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Marketing, Operations Research, and Manufacturing & Service Operations Management. He is on the Editorial Review Board of Journal of Marketing Research and serves as a Senior Editor at Production and Operations Management, a Deputy Editor at Service Science, and an Associate Editor at Decision Sciences.

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