嘉  宾：孙皓琰Associate Professor Lehigh University

主持人：韩雪雯 助理教授 上海交通大学安泰经济与管理学院

时  间：2026年6月17日（周三）13:30-15:00

地  点：上海交通大学徐汇校区安泰楼A511

内容简介:
This study examines how different match funding schemes influence donor behavior in civic crowdfunding. Using over ten years of data from Goteo.org, we compare the effects of goal matching (a lump-sum donation committed by the matcher conditional on the attainment of a pre-defined funding goal) and dynamic matching (real-time matching at a constant rate for each individual donation transaction). We argue that the right theoretical lens is the donor's perceived impact: donors derive utility not from giving itself, nor from total dollars raised, but from the marginal contribution their pledge makes to project outcomes. Critically, we find that the two matching schemes produce sharply asymmetric effects on crowd contributions and donor engagement, especially after goal attainment. These findings highlight the importance of matching scheme design and the timing of match fund deployment relative to the funding goal, with implications for platform owner, institutional matchers, and civic crowdfunding practitioners.

演讲人简介：
Haoyan Sun is an Associate Professor at Lehigh University College of Business. Her research investigates the important domain of the economics of information systems. She applies empirical methods to study the problems related to the effect of emerging technologies on user behavior, business strategy, and digital platforms. Her work was published in top tier journals such as Information Systems Research and Production and Operations Management. She received her Ph.D. in Information Systems from the Forster School of Business at the University of Washington.

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