题　目：The Long River of Knowledge: How Business Research Creates Enduring Influence

嘉　宾：Michael Haenlein, Professor, ESCP Business School

主持人：才凤艳 教授 上海交通大学安泰经济与管理学院

时　间：2025年3月18日（周二）14:00-15:30

地　点：上海交通大学 徐汇校区 安泰经济与管理学院A507

内容简介:

In this talk, Professor Haenlein will present five projects, both published work and work in progress, to offer guidance on designing and disseminating research that remains influential over time and meaningfully benefits academia and beyond. He will start by defining the concept of long-term impact, how it differs from managerial relevance (Kohli and Haenlein, 2021), and how it relates to responsible research in business and management (Haenlein et al., 2022). He will next look into the drivers of long-term impact and how they relate to and shape business school rankings (Haenlein and Jack, 2025). After that, he will analyze one specific aspect, societal impact measured by news and social media citations, to identify its drivers in a marketing context (Staebler and Haenlein, 2025). Finally, he will present ongoing work on the central role of transmission journals (e.g., HBR, SMR) and the potential of generative AI in this context.

演讲人简介：

Michael Haenlein, Professor of Marketing, ESCP (Paris), visiting professor of Kozminski University and Trinity Business School

Education: Ph.D. from WHU – Otto Beisheim School of Management; Habilitation from Pantheon-Sorbonne University

Michael is a leading expert in the impact of new technologies on firms and consumers. His research spans video gaming, mobile gaming, AI, social media, and influencer marketing. With over 50 publications, he has received the 2021 Jan-Benedict Steenkamp Award for long-term impact and multiple Best Paper awards.

Michael is among the top 30 most cited marketing academics worldwide. He serves on the Academic Council of the American Marketing Association (AMA). and became President Elect-Designate in July 2024. He is also Vice President of Publications for the European Marketing Academy (EMAC). Additionally, he is part of the editorial or advisory boards of the Journal of Marketing, Journal of the Academy of Marketing Science (JAMS), International Journal of Research in Marketing (IJRM), Journal of Retailing and California Management Review.

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