题　目：The changing landscape of marketing research in the AI era: Prospects and challenges

嘉　宾：王承璐 教授 美国纽黑文大学商学院

主持人：史正煜 助理教授 上海交通大学安泰经济与管理学院

时　间：2026年6月2日（周二）10:00-11:00

地　点：上海交通大学 徐汇校区 安泰经济与管理学院A507

内容简介：

The advent of artificial Intelligence (AI) has dramatically transformed the landscape of marketing research and practices, including theoretical perspective, cutting-edge research frontiers, research tools and methodologies, and ethical guidelines. AI- powered marketing research unravels rich qualitative insights from quantitative data, providing real-time feedback loops for product development and marketing strategy development in an interactive process. Meanwhile, the evolving GenAI, the widespread AI replicas and Deepfake technologies come with inherent risks, challenging academic and practical considerations of the double-edge sword. This presentation provides an overview of the evolving research paradigms and emerging research themes and scopes in the AI era, followed by a briefing of the theoretical reenvison and methodological advancement fueled by AI technologies. Finally, it discusses challenges and potential risks accompanied by AI tool applications in marketing research and practice, showing the future research directions.  

演讲人简介：

Cheng Lu Wang, Ph.D., University of New Haven. He is a recipient of the Fulbright Scholar Award. Since 2021, Dr. Wang has been continuously listed among the World’s Top 2% of Scientists. He has authored over 100 scholarly publications in premier journals including Journal of Consumer Psychology and Journal of Business Ethics. Dr. Wang serves as Editor-in-Chief of Journal of Research in Interactive Marketing (Impact Factor = 11.6, JCR Q1, ranked top 5% in the Business category globally per Web of Science, 2025). He also holds the Editor-in-Chief position for Journal of Applied Business and Behavioral Sciences. Additionally, he has acted as Managing Guest Editor for over 16 SSCI-indexed journals with ABDC-A rankings, such as Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, International Marketing Review, Journal of Consumer Behavior, and Asia Pacific Journal of Marketing & Logistics. Dr. Wang has published and edited six books to date, most notably Palgrave Handbook of Interactive Marketing (Springer Nature, 2024). He has chaired multiple international conferences and delivered keynote addresses and guest lectures in marketing at over 100 universities worldwide.

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